![]() Instead of showing engagement levels with many individual page elements, scroll map s simply reflect how far users scroll down a page.Ī scroll map splits the page into large horizontal sections, starting with red a t the top of the page, which every user is likely to see. A heatmap records this data and turn s it into a multi-colored map of the page that’s more easily digestible and more meaningful than the data points presented on their own. Heatmap analytics collect data about how users interact with a page: what they clic k, how far they scroll, and even where they place the mouse cursor. A heatmap can also help you optimize on-site customer journeys by flagging web page areas that need improvement. Heatmaps are useful for understanding whether your page elements like but tons and forms work as intended. The colored areas of the heatmap tell you which elements of the page your users engage with the most and which tend to get scrolled past and ignored. When it comes to analyzing a website, a heatmap typically takes the form of a semi-t ransparent overlay mapped onto an individual web page. Typically, these colors will range from blue (low user activity) to red (high user activity). They rely on a color code to highlight hotspots of user activity. Heatmaps are a highly visual w ay to represent data points. ![]() How to combine heatmaps with other analytics tools. ![]()
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